5 advantages of online marketing

Amina GigerBy Amina Giger / 14.08.18
You want your company to be visible on the web? Online advertising campaigns bring you a big step closer to this goal. Find below the 5 most important advantages of online marketing:
1. You only address your target group
With digital advertising channels you can focus only on your specific target group. Each campaign you can segment by geographic location, age, gender, interest, language and many other factors. This prevents unnecessary scatter losses.
2. Online advertising is possible all over the world
The range with online ads is practically unlimited. Whether you want to advertise locally, nationally or internationally, you have endless possibilities.
3. You have full cost control
When starting your online campaign, you define an expenditure budget and the desired duration. You pay per click or per thousand impressions. The ads are placed until your budget is used up. However, you can also adjust the budget individually at any time so that you always have your expenses under control.
4. Success is measurable at any time
The success of your online advertisements can be monitored and evaluated in real time. Various key figures such as impressions, clicks, click rates or click costs provide you with information about the performance of the campaigns. If you link your online marketing activities to Google Analytics or a similar website analysis tool, you can also track whether clicks on your ads have led to a sale.
5. Online marketing is fun!
Whether you want to place text ads, image ads, videos or shopping ads – whether you want to strengthen your brand, generate more sales or simply be found better in search engines – online marketing has a suitable solution for every goal. So let your ideas run wild and get creative: possibilities never stop with online advertising!

The most important key figures in online marketing explained in brief

Impressions The impressions give information about how often an ad was played.
Clicks The number of clicks shows how often the ad was actually clicked on.
CTR (click through rate) The click rate shows the relationship between clicks and impressions. The higher the rate, the more successful an ad.
CPC (cost per click) The cost per click is shown as CPC.
CPM (cost per mille) When displaying images, the cost is often calculated per thousand impressions.
Conversion rate Conversion refers to an action on a web page such as filling out a form, ordering a product, or subscribing to a newsletter. The conversion rate illustrates the relationship between the number of actions and the number of website visitors.
Bounce rate The bounce rate gives information about how many website visitors left a page immediately after viewing it. High bounce rates can be a signal that the corresponding page needs to be revised.
Pages per session The average number of pages visited shows how many pages visitors have opened on average. The more subpages your website has, the higher this value should be.
Average session duration The average visit duration measures the average time visitors spend on a website. Again, the more information on a page, the higher this value should be.

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