Simon HuberBy Simon Huber / 29.03.20

The advertising campaign of Graubünden Tourism with the two capricorns "Gian and Giachen" is very successful. Therefore a hand-drawn children's book by Gian and Giachen was published in 2016.

At the beginning of this year, we could realize a children's platform, which was conceptualized by Wirz. The book is brought to life on this new inspiration platform. The two ibexes help users of all ages to find the right holiday destination. A core element is a scanning function based on Machine Learning (ML), which enables a seamless transition from the book to the platform: children take a photo of a book page with their mobile phone via webapp. This is recognized by the algorithm and the user is then directed to the animated scene on the platform.

I describe this case study in more detail in this blog entry on Medium.

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