Bio Suisse
Bio Suisse wanted to collect more newsletter addresses, but didn’t want another online sign-up form. Together with the agency thjnk, they came up with a quiz. Anyone who answers questions about organic eggs and animal welfare within three minutes is entered into a prize draw for a weekend at an eco-hotel. Renuo built the application for this.
Playful rather than didactic
The 3-Minute Egg Quiz conveys information on Bio Suisse topics in an entertaining rather than didactic way. The opening question can be tailored to align with the relevant campaign materials, and the timer simply carries on running even after the page is refreshed.
45,000 addresses in just a few weeks
Over 45,000 contact details were collected in this way within a few weeks, and the majority of participants continued playing beyond the first five questions rather than dropping out. Bio Suisse manages the quiz questions itself, exports participants’ details directly for the newsletter, and analyses a wealth of tracking data to fine-tune future campaigns.
Software beyond code
Optimised for mobile, bilingual and built to be fully reusable. What started as a one-off campaign has become a tool that Bio Suisse can reuse for its next campaign. Sometimes, doing things thoroughly really is quite ‘simple’.
