Jumbo Loyalty Management
Jumbo has two customer groups with very different needs: private customers who collect discounts at the counter and business customers who shop on account. Renuo has built a shared loyalty platform for both target groups, combining onboarding, card issuance, points calculation and CRM.
Technologies
From registration to your reward
The loyalty platform enables customers to register their loyalty card digitally. Retail customers benefit from an optional credit card, whilst the loyalty card allows business customers to make purchases on account. Behind the scenes, the application connects all point-of-sale (POS) terminals, payment providers and smartphone wallet systems. Based on pre-set configurations, points are credited for each transaction, which can then be redeemed as rewards at the checkout.
Support for business customers
The platform is designed specifically to support the process for business customers. Instead of manual data entry, the application accesses Zefix, the Swiss Commercial Register, directly and automatically populates the company details using the UID. Companies can view and manage cards and transactions. The integration with Availabill ensures a seamless process for payment on account.
Software beyond code
Registration is just one component among many. Behind it lies a platform that Renuo has been continuously developing for Jumbo, built on Ruby on Rails, with a direct connection to Zefix and Jumbo’s internal system. It performed flawlessly even on Black Friday, the busiest day of the year.
