5 most important advantages of online marketing:
1. You only address your target group
With digital advertising channels you can focus only on your specific target group. Each campaign you can segment by geographic location, age, gender, interest, language and many other factors. This prevents unnecessary scatter losses.
2. Online advertising is possible all over the world
The range with online ads is practically unlimited. Whether you want to advertise locally, nationally or internationally, you have endless possibilities.
3. You have full cost control
When starting your online campaign, you define an expenditure budget and the desired duration. You pay per click or per thousand impressions. The ads are placed until your budget is used up. However, you can also adjust the budget individually at any time so that you always have your expenses under control.
4. Success is measurable at any time
The success of your online advertisements can be monitored and evaluated in real time. Various key figures such as impressions, clicks, click rates or click costs provide you with information about the performance of the campaigns. If you link your online marketing activities to Google Analytics or a similar website analysis tool, you can also track whether clicks on your ads have led to a sale.
5. Online marketing is fun!
Whether you want to place text ads, image ads, videos or shopping ads – whether you want to strengthen your brand, generate more sales or simply be found better in search engines – online marketing has a suitable solution for every goal. So let your ideas run wild and get creative: possibilities never stop with online advertising!