Amina GigerBy Amina Giger / 04.04.18

«By 2020, 50 % of all search queries will be voice-controlled.» comscore

Today's search engine optimisation (SEO) is mainly oriented towards text-based search queries. However, the triplication of sales of intelligent loudspeakers such as Google Home and Amazon Echo in 2017 will bring about an immense change in the relevance of voice commands. This in turn will also increase the use of voice searches via Google and other search engines. But what does this trend mean for our existing SEO strategies? How can we best prepare our websites for these changes?

Text input vs. voice search

First, we will examine the essential difference between text-based searches and voice searches. When entering text, short search terms are usually used: A user who wants to find out about the weather in Zurich is probably looking for «Weather Zurich». Voice search, on the other hand, often uses whole sentences and a natural language. The user will then formulate his search and ask: «What is the weather like in Zurich?»

Influence on SEO

In search engine optimization for voice search, mere keyword optimization takes a back seat. In the future, Google will include the idiosyncrasies of oral language in its programming. Therefore, it is important that Google comprehensively recognizes the context and the contents of a website and finds as much information as possible on the core topic at the first go.

Our 5 SEO tips

  • Try to understand your target group and find out possible questions they might ask if they are looking for your business.

  • Create meaningful content that clearly answers these questions and comprehensively describes the purpose of your site.

  • Write texts in a language that corresponds to a natural oral language.

  • Match your content stylistically to your target group.

  • Create a FAQ area with relevant questions that ideally match the voice-controlled search queries.

Do you know any other tips that we should add here? Or do you need help for your individual search engine optimization? Then send me an email to [email protected]. I am looking forward to hearing from you!

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