SEO

Why search engine optimisation is a good idea

The importance of search engine optimization is steadily increasing: In Switzerland, search engines are the most common applications after e-mail applications among internet users. In addition, the use of information services such as search engines is still ahead of that of entertainment applications. Source

The most important goal of a search engine is to deliver the content that Internet users are looking for. Search engine optimisation (short SEO) aims to help a website achieve a good ranking in the search results. The search engine ranking describes the order in which the results of a search are listed in search engines. This ranking order is determined by the search engine operator and has the goal of presenting websites with the greatest possible relevance to the searcher.

Ranking factors

Search engines consider a variety of factors when assessing the relevance of a website. These factors have to be found and optimised with SEO. Already during the programming of an application we consider these factors, so that your website is found by search engines, optimally represented and ranked in the top 10.

Even if your website is already live, we are happy to support you with SEO. We will offer you an initial analysis in which we check your website for all current SEO factors, both in terms of content and technology, and put together a thorough optimisation plan for you.

«… The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a timely manner.»

Dainius Runkevicius, Medium.com

Positive impact on the user experience

SEO has a very central, extremely positive side effect: The optimisations do not only have a positive effect on the presentation in search engines. In particular, it ensures that your website functions flawlessly and is user-friendly.

In the end, you will not only benefit from a better ranking in Google & Co – your website users will be pleased about the improvement of your website! This on the other hand will have a positive effect on your website's bounce rate, retention time and conversion rate: Key figures used by search engines to assess the quality and relevance of a website.

A continuous process

SEO is not finished after the one-time implementation of the above mentioned optimisations. Rather, it is a continuous process. Because both search engines and the way we use internet are in a constant state of change.

Keyword optimisation, for example, which 10 years ago was regarded as a top ranking factor, is becoming less and less important due to the emergence of voice searches, as we are using whole sentences rather than individual terms when we search verbally. Or the use of mobile devices, which has multiplied in the last few years, makes the loading time of a website much more important and now makes search engines include this in their website evaluation.

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